About us

A social enterprise, collaboration platform and experience center

that explores

the future of aging


Our vision

As a social enterprise, we are committed to becoming the agent of change and thought leader to create a positive and supportive environment for the aged and active agers through the showcase of the innovative products and services.

We hope to reimagine the future of ageing and to explore the many possibilities ahead of us.


Our mission

Through the showcase of the latest products, technology and cultural contents, we hope to engage and collaborate with stakeholders across the industry

to explore the many possibilities for a new generation of agers by…

  • Creating an innovation hub where the latest products, services and technology of the aged care industry can collate under one roof

  • Developing a platform where we can synergize and collaborate across the industry, from private to social enterprise to drive thought leadership

  • Promoting a healthy ageing lifestyle and foster
    a supportive environment for the active agers

  • Enhancing intergenerational awareness and community engagement through education
    and sharing




The studio features products from different brands including start-ups from the Hong Kong Science and Technology Park (HKSTP), social enterprises, and products from overseas. We have also created social media platforms with informative but easy-to-understand content. Through education and community engagement, we will continue to explore topics on the future of aging and foster an age-friendly environment in Hong Kong. 


Through our information platform and mascot Captain Softmeal, we are committed to promoting dignified elderly diet to enable elders and patients with dysphagia to enjoy food in a safe and dignified manner. The improved shapes and forms of "Softmeal" are able to enhance elders’ appetite and nutritional intake. We hope to raise public awareness on elders’ quality of life and ease the burden of caregiving.



With first-hand elder care operation experience, we are eager to share our experience and global aged care practices with students, professionals and the community. We are committed to transforming the public perception of the elder care industry. We hope to encourage more youth to service those in need and foster a positive and caring community.