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Our Purpose

About us

We are a social enterprise
that explores
the future of aging


Our Purpose

We believe that the key to social innovation is to see and feel the world with empathy.


We are committed to creating an age positive and supportive environment for the aged through education, advocacy and product & service innovation.


We hope to transform aged care and

reimagine the future of aging .


What we do?

aging innovation

The studio features products, care furniture and gerontech from overseas and local companies.


Through education and best-practice sharing, we will explore the possibilities of aging in Hong Kong and foster an age-friendly culture. 

Advocate for
dignity dining

Through Captain Softmeal, we are committed to promoting dignified elderly diet to enable elders and patients with dysphagia to enjoy food in a safe and dignified manner.


We hope to raise public awareness on swallowing health and improve elders’ quality of life.

Transform perception of elderly care

With first-hand elder care operation experience, we are eager to share our experience and global aged care practices with students, professionals and the community.


We are committed to transforming public perception of the elder care industry and foster a positive and caring community.

We are recognized and listed below
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What we do
軟餐俠 Captain Softmeal 2022

Why we do what we do

The key to social innovation is to see and feel the world with empathy. As a social enterprise that promotes the future of aging , we strive to foster an age positive environment through education, advocacy and community service.

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