Meet Harry & Sammy
Soft is
Our Superpower
MOGU MOGU (もぐもぐ) means "nom nom" or chewing. MOGU MOGU is a social impact design brand under The Project Futurus. We believe that design has the power to bring warmth and humanity to social issues.
Through our lovable IP characters -"Harry & Sammy", we hope to spread love, care, and companionship while inspiring greater awareness of the needs of older adults and individuals living with swallowing difficulties. Together, we strive to create a more inclusive, age-friendly culture that enables older adults to live with dignity and joy.
The Adventure of Harry & Sammy
From their cosy home inside a steaming bamboo basket, they watched older adults enjoy delicious meals and share joyful moments around the table. Every smile they inspired reminded them that being soft was not a limitation, but a special gift that could bring comfort, confidence, and dignity to others.
One day, they became curious about the world beyond the bamboo steamer.
"Do people out there know that softness can bring warmth, comfort, and healing too?"
With hearts full of curiosity and courage, Harry and Sammy set off on a journey into the human world. Through their adventures, Harry and Sammy celebrate inclusion, companionship, and the belief that even the softest gestures can make a meaningful difference.
